Paid Media Manager · Founder of Orvan
Alison Barbosa do Amaral
Paid media that turns ad spend into revenue.
For 10+ years I've been planning, buying and optimizing Meta Ads and Google Ads. Over US$1.8M (R$10M+) in ad spend has gone through my hands, for big brands and for businesses just getting started.
US$1.8M+
ad spend managed (R$10M+)
100+
businesses served by Orvan
10+ yrs
of Meta Ads and Google Ads
30+
people led at LZ7 Energia
Experience
2026 – now
Senior Performance Marketing Analyst · LZ7 Energia
Rebuilt the ad operation of a solar energy company with branches across Paraná, Brazil: new campaign structure, server-side tracking (Conversions API), a lead-qualifying quiz funnel, CRM attribution and automatic routing to sales. In under 90 days: about 900 leads and 13 closed deals worth ~US$35K.
2021 – now
Founder & CEO · Orvan
Performance agency that has helped 100+ businesses go from zero sales, or from losing money on ads, to consistent profit. Info product and online course launches, Meta and Google Ads accounts, sales pages, funnels connected to CRM and WhatsApp, and AI automation.
2020 – 2021
Paid Media Manager · V4 Company
At one of Brazil's largest performance agencies, I ran campaigns for major accounts including C6 Bank, TIM, Spotify and Emagrecentro.
2018 – 2021
Marketing Director · LETTECH
Built the brand, the expansion strategy and the online business of a computer equipment manufacturer from zero.
2015 – 2017
Soldier · Brazilian Air Force
Military service: discipline, teamwork and responsibility under pressure.
How I work
Creative is the targeting
Several genuinely different concepts per ad set, broad audience with tight geography. That's how Meta (Andromeda) delivers today.
Measure before you scale
Conversions API, GA4, Google Ads conversions and CRM attribution. Every sale has a source.
Profit, not clicks
Ads are judged by qualified leads, CPA and ROAS, never by cost per click.
Reports owners understand
Looker Studio dashboards for 8+ years and a plain-language weekly summary.
AI in my daily workflow
Claude and other tools for creative research, copy variations, reporting and automation.
Projects and writing
Let's talk
Open to full-time remote paid media roles, available during US business hours (EST/CST).
© Alison Barbosa do Amaral · Orvan